[{"data":1,"prerenderedAt":152},["ShallowReactive",2],{"help-article-product-getting-started::en":3,"help-tree-article::en":31},{"model":4,"slug":8,"title":9,"summary":10,"body":11,"i18n":12,"sortOrder":16,"status":17,"category":20,"publishedAt":30,"helpKey":8},{"id":5,"createdAt":6,"updatedAt":7},"3","2026-08-08T01:49:44.762143Z","2026-08-08T07:32:34.258258Z","product-getting-started","产品管理：开始之前","产品菜单在哪、需要什么权限、为什么有些菜单看不见，以及「标签」和「分类」的区别。","# 产品管理：开始之前\n\n「产品」是后台里最基础的一张表：报价、下单、开票、扣库存、对外目录，全都指向一条条产品记录。这篇先把开始录入之前该知道的几件事讲清楚，后面四篇再分别讲创建、编辑、上架下架和删除。\n\n## 一、菜单在哪\n\n左侧边栏的**产品**模块下，第一组就是产品相关的入口：\n\n![产品列表](https:\u002F\u002Fapi.b2bdirect.online\u002Fapi\u002Fv1\u002Fhelp-media\u002F9976cf6e-6341-4750-8a32-9664dcb173f9)\n\n默认能看到的是三个：\n\n- **产品** —— 也就是本系列讲的主角，一条记录 = 一个可售卖的具体规格。\n- **标签** —— 给产品分组用的自定义标签，分一级 \u002F 二级两层。\n- **品牌** —— 产品的品牌档案。\n\n## 二、有些菜单看不见，是「功能可见性」没开\n\n价格档位、税类、仓库、产品库存、库存流水这些入口**默认是隐藏的**，不是没有权限，而是卖家没有启用。\n\n管理员到 **设置 › 功能可见性** 打开对应开关，菜单才会对本卖家的所有成员显示。没启用时，产品表单上对应的那几块（税类、库存预警等）也不会出现 —— 所以你看到的新增表单可能比这篇教程里的截图多或少几项，这是正常的。\n\n> 建议先想清楚再开：功能开关是**整个卖家**范围的，打开之后所有成员的菜单都会变。\n\n## 三、权限\n\n产品相关的操作各自对应一个权限码：\n\n| 你要做的事 | 需要的权限 |\n| --- | --- |\n| 看产品列表 | `product:list` |\n| 看产品详情 | `product:read` |\n| 新增产品 | `product:create` |\n| 编辑产品 | `product:update` |\n| 上架 \u002F 下架 \u002F 归档 | `product:transition` |\n| 删除产品 | `product:delete` |\n| 批量导入 | `product:import` |\n\n缺权限时，按钮不会凭空消失，而是**置灰**并在悬停时提示「缺少权限：xxx」；整个页面都没权限才会跳到无访问权限页。管理员账号默认拥有全部权限。\n\n## 四、「标签」和「分类」不是一回事\n\n这是最容易混的两个词，新增产品时都要填，含义完全不同：\n\n- **标签**（一级标签 \u002F 二级标签）是**你自己建的**，只属于你这个卖家，用来按自己的习惯给产品归类，比如「护肤品 > 保湿霜」。可选。\n- **分类**是**平台统一维护的**，跨卖家共享，用于产品对外展示时归到哪个类目下。**必填**，而且只能从平台给定的列表里选。\n\n> 换句话说：标签是给你自己看的，分类是给外部买家看的。\n\n## 五、列表页能做什么\n\n![表格工具栏](https:\u002F\u002Fapi.b2bdirect.online\u002Fapi\u002Fv1\u002Fhelp-media\u002F857d4273-6b26-4781-b22a-262e4eb42b60)\n\n- **搜索**：按货号、条形码、名称等关键字模糊匹配。\n- **显示**：控制哪些列出现、以及列的先后顺序，设置会记在你自己的浏览器里，不影响同事。\n- 表头带箭头的列（货号、产品名称、更新时间、创建时间）可以点击排序。\n- 勾选左侧的选择框后，工具栏会多出**批量操作**和**删除所选**，分别见[产品上架与下架](\u002Fguide\u002Fproduct\u002F_\u002Fproduct-listing)和[删除产品](\u002Fguide\u002Fproduct\u002F_\u002Fproduct-delete)。\n\n![顶栏按钮](https:\u002F\u002Fapi.b2bdirect.online\u002Fapi\u002Fv1\u002Fhelp-media\u002F363ce876-9ff4-4039-bf4e-117fd4bc04de)\n\n右上角三个按钮：**导入图片**（按货号 \u002F 条形码批量挂图）、**导入**（用表格批量导入产品资料）、**新增产品**（下一篇细讲）。\n\n准备工作到此为止，下一篇开始建第一个产品。\n\n> 不在电脑前？手机 App 上也能查看、新建、修改产品和上下架 —— 见[用手机 App 管理产品](\u002Fguide\u002Fproduct\u002F_\u002Fproduct-app)。\n",[13],{"lang":14,"data":15},"ZH",{"body":11,"description":10,"name":9},10,{"value":18,"label":19},"HELP_STATUS_PUBLISHED","Published",{"model":21,"slug":25,"name":26,"description":27,"sortOrder":28,"status":29},{"id":22,"createdAt":23,"updatedAt":24},"2","2026-08-08T01:49:44.695458Z","2026-08-08T07:32:34.167715Z","product","产品管理","产品从建档、编辑、上架到删除的完整流程。",20,{"value":18,"label":19},"2026-08-08T01:49:44Z",{"rows":32},[33,61],{"category":34,"articles":41},{"model":35,"slug":38,"name":39,"status":40},{"id":36,"createdAt":37,"updatedAt":37},"1","2026-08-07T10:17:00.584516Z","getting-started","Getting started",{"value":18,"label":19},[42,52],{"model":43,"slug":45,"title":46,"sortOrder":16,"status":47,"category":48,"publishedAt":51,"helpKey":45},{"id":36,"createdAt":37,"updatedAt":44},"2026-08-07T10:34:12.486727Z","invoice","About invoices",{"value":18,"label":19},{"model":49,"slug":38,"name":39,"status":50},{"id":36,"createdAt":37,"updatedAt":37},{"value":18,"label":19},"2026-08-07T10:17:00Z",{"model":53,"slug":55,"title":56,"sortOrder":28,"status":57,"category":58,"publishedAt":51,"helpKey":55},{"id":22,"createdAt":37,"updatedAt":54},"2026-08-07T10:34:20.336877Z","tax-category","Tax Rules (Tax 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Excel \u002F CSV 一次建好或改好很多条产品：下载模板、填写、上传、核对映射、看结果。",25,{"value":18,"label":19},{"model":95,"slug":25,"name":26,"description":27,"sortOrder":28,"status":96},{"id":22,"createdAt":23,"updatedAt":24},{"value":18,"label":19},"2026-08-08T03:43:01Z",{"model":99,"slug":103,"title":104,"summary":105,"sortOrder":106,"status":107,"category":108,"publishedAt":30,"helpKey":103},{"id":100,"createdAt":101,"updatedAt":102},"5","2026-08-08T01:49:44.929105Z","2026-08-08T07:32:34.499211Z","product-edit","编辑产品","编辑入口在详情页而不是列表页；哪些内容在表单里改，哪些在详情页的标签里单独改。",30,{"value":18,"label":19},{"model":109,"slug":25,"name":26,"description":27,"sortOrder":28,"status":110},{"id":22,"createdAt":23,"updatedAt":24},{"value":18,"label":19},{"model":112,"slug":116,"title":117,"summary":118,"sortOrder":119,"status":120,"category":121,"publishedAt":30,"helpKey":116},{"id":113,"createdAt":114,"updatedAt":115},"6","2026-08-08T01:49:44.989085Z","2026-08-08T07:32:34.572203Z","product-listing","产品上架与下架","四种产品状态之间怎么流转、在哪操作、批量怎么做，以及「对外展示」和「已上架」的区别。",40,{"value":18,"label":19},{"model":122,"slug":25,"name":26,"description":27,"sortOrder":28,"status":123},{"id":22,"createdAt":23,"updatedAt":24},{"value":18,"label":19},{"model":125,"slug":129,"title":130,"summary":131,"sortOrder":132,"status":133,"category":134,"publishedAt":137,"helpKey":129},{"id":126,"createdAt":127,"updatedAt":128},"7","2026-08-08T01:49:45.070866Z","2026-08-08T07:32:34.647248Z","product-delete","删除产品","删除只在列表页勾选后操作、不可撤销；被单据引用的产品删不掉，该用归档。",50,{"value":18,"label":19},{"model":135,"slug":25,"name":26,"description":27,"sortOrder":28,"status":136},{"id":22,"createdAt":23,"updatedAt":24},{"value":18,"label":19},"2026-08-08T01:49:45Z",{"model":139,"slug":143,"title":144,"summary":145,"sortOrder":146,"status":147,"category":148,"publishedAt":151,"helpKey":143},{"id":140,"createdAt":141,"updatedAt":142},"9","2026-08-08T07:30:08.544768Z","2026-08-08T07:32:34.720477Z","product-app","用手机 App 管理产品","在手机 App 上查看、新建、修改产品，以及上架下架、批量操作和删除。",60,{"value":18,"label":19},{"model":149,"slug":25,"name":26,"description":27,"sortOrder":28,"status":150},{"id":22,"createdAt":23,"updatedAt":24},{"value":18,"label":19},"2026-08-08T07:30:08Z",1786175923009]